DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA
DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA DESIGN SOCIAL VIDEO DIGITAL MEDIA
My approach to digital brand management is centered on innovation and a commitment to cultivating lasting online legacies. As a dedicated social media manager with a proven track record of leading diverse teams by example and executing comprehensive strategies, I have developed award-winning campaigns, both paid and organic, that drive engagement and foster strong community connections through cutting-edge content.
Leading by Example
CASE STUDIES
The Smooth Company
I led social media strategy across multiple platforms, enhancing brand identity and creating a fun, relatable tone. A key achievement was the successful launch and rapid sell-out of the Smooth Dream product through organic content marketing.
VHI Women’s Mini Marathon
I managed social media channels and contributed to event branding, overseeing content creation across platforms like Instagram, TikTok, and Facebook. I led a team to produce video content, collaborated with influencers, and implemented paid digital and OOH campaigns, driving significant audience engagement and event sell-out success.
Dublin City University
Led organic CAO recruitment campaigns, launched DCU's TikTok account, and developed content strategies across platforms like Instagram, Facebook, X, LinkedIn, and TikTok. My role involved content creation, copywriting, and coordinating with multiple departments to enhance brand visibility.
Gino’s Gelato
As Social Media Manager, I boosted brand engagement and increased annual TikTok views from 600k to 20 million, driving growth across Meta and TikTok. I led influencer campaigns, created compelling content, and adapted strategies to stay on trend, ensuring consistent and impactful audience engagement.
Kinvara Skincare
Managed social media platforms and ad campaigns to drive engagement and brand awareness, increasing organic reach by 102% and monthly followers by 10.5%. By leveraging influencer marketing and targeted ads, I built a vibrant community and adapted content strategies to resonate with their audience.
The Friends Experience
I managed the social media for the Friends Experience in Dublin, coordinating with content creators to produce engaging video and photo content while driving online audience interaction. I also crafted press releases and developed creative strategies to boost visibility and engagement across platforms.