Growing a new Irish oat drink in a competitive market
Project Name
Brand Identity
Industry
Oat Drink
My Role
Designer & Marketing
Overview
Oatier is an oat drink made with 100% Irish oats, launched in 2023 into a market where oat milks were already everywhere. As a challenger brand, it needed to be noticed in cafés, on shelves and in feeds, with a clear point of difference: Irish oats and a creamier drink for coffee.
What I did
I designed print and digital assets from the brand’s own source artwork, keeping everything on-brand, and delivered social media awareness campaigns to build recognition for the drink and its Irish oats. The strategy favoured content that could keep running: nothing tied to a season or a passing meme, so the best posts could carry on as ads.
