I'm SEÁN
I'm SEÁN
KENNEDY
I’m a senior designer in Dublin with 7+ years across product, brand and digital. I started in graphic design and marketing at DCU, moved into product design at a Dublin agency, and went back to education while working full time to specialise in accessibility and designing with AI.
EDUCATION
EDUCATION
[01]
Pg Dip in Digital Design
Level 9
First Class Honours
3.9 GPA
TU Dublin, 2025 to 2026. Finished top of my class while working full time. Research focused on AI and accessible design.
[01]
Pg Dip in Digital Design
Level 9
First Class Honours
3.9 GPA
TU Dublin, 2025 to 2026. Finished top of my class while working full time. Research focused on AI and accessible design.
[02]
Accessibility
WCAG 2.2
IAAP Member
CPACC in progress
I write accessibility specifications alongside the designs, so it is decided in the design file rather than discovered in QA.
[02]
Accessibility
WCAG 2.2
IAAP Member
CPACC in progress
I write accessibility specifications alongside the designs, so it is decided in the design file rather than discovered in QA.
[03]
BA in Communications
Dublin City University
2017 to 2020
Wordpress
Where it started. A year interning in the DCU marketing department turned into a job, and a career in design.
[03]
BA in Communications
Dublin City University
2017 to 2020
Wordpress
Where it started. A year interning in the DCU marketing department turned into a job, and a career in design.
[04]
Product & UX
Design Systems
Prototyping
Developer Handover
Research, workshops, UI, HTML prototypes and structured handover briefs, staying in the build through QA.
[04]
Product & UX
Design Systems
Prototyping
Developer Handover
Research, workshops, UI, HTML prototypes and structured handover briefs, staying in the build through QA.
Awards
Awards
Top of the class
2026
Level 9 PgDip, TU Dublin, First Class Honours, 3.9 GPA
Top of the class
2026
Level 9 PgDip, TU Dublin, First Class Honours, 3.9 GPA
IAAP Member
2026
International Association of Accessibility Professionals
IAAP Member
2026
International Association of Accessibility Professionals
TU Dublin
2025
AI for Accessible Design
TU Dublin
2025
AI for Accessible Design
B2C eCommerce Site of The Year
2023
Highlighting elevated design thinking that blends user empathy with strategic execution.
B2C eCommerce Site of The Year
2023
Highlighting elevated design thinking that blends user empathy with strategic execution.
How I DESIGN
How I DESIGN
(01)
Practical first
If it isn’t useful, people won’t use it. Plain language, obvious next steps.
(01)
Practical first
If it isn’t useful, people won’t use it. Plain language, obvious next steps.
(02)
Accessible by default
WCAG decisions made in the design file, not discovered in QA.
(02)
Accessible by default
WCAG decisions made in the design file, not discovered in QA.
(03)
AI-assisted, human-led
I use AI tools to explore more directions, draft specs and surface edge cases faster. The decisions, the craft and the accessibility checks stay with me, because AI is confidently wrong often enough that it needs a designer in the loop.
(03)
AI-assisted, human-led
I use AI tools to explore more directions, draft specs and surface edge cases faster. The decisions, the craft and the accessibility checks stay with me, because AI is confidently wrong often enough that it needs a designer in the loop.
(04)
Prototype early
With an AI-assisted workflow I can turn an idea into a working, clickable prototype in hours rather than days, so we test the real interaction instead of debating static screens.
(04)
Prototype early
With an AI-assisted workflow I can turn an idea into a working, clickable prototype in hours rather than days, so we test the real interaction instead of debating static screens.
(05)
Close to developers
Structured handover briefs, coded prototypes when Figma can’t answer the question, and staying in the build through QA.
(05)
Close to developers
Structured handover briefs, coded prototypes when Figma can’t answer the question, and staying in the build through QA.
(06)
Evidence over opinion
“I prefer this one” is an opinion to test, including when it’s mine.
(06)
Evidence over opinion
“I prefer this one” is an opinion to test, including when it’s mine.
WORKING PROCESS
WORKING PROCESS
[STEP-1]
Discover
Workshops and research to understand who the product is for and what they’re trying to do. AI helps me synthesise notes and map out questions and edge cases early, so sessions go deeper.
[STEP-1]
Discover
Workshops and research to understand who the product is for and what they’re trying to do. AI helps me synthesise notes and map out questions and edge cases early, so sessions go deeper.
[STEP-2]
Define
Sitemaps, user journeys and priorities agreed before visual design starts. I use AI to pressure-test flows for gaps and draft short specs the team can react to.
[STEP-2]
Define
Sitemaps, user journeys and priorities agreed before visual design starts. I use AI to pressure-test flows for gaps and draft short specs the team can react to.
[STEP-3]
Design (& Prototype)
Wireframes to high-fidelity UI in Figma, with accessibility specified alongside. Using AI-assisted tools, I build working prototypes that can be tested on real devices, which makes trying several options realistic instead of a luxury.
[STEP-3]
Design (& Prototype)
Wireframes to high-fidelity UI in Figma, with accessibility specified alongside. Using AI-assisted tools, I build working prototypes that can be tested on real devices, which makes trying several options realistic instead of a luxury.
[STEP-4]
Handover & QA
Developer briefs covering states, breakpoints and edge cases, with prototype code as a reference where it helps. Then I stay in through QA until it ships.
[STEP-4]
Handover & QA
Developer briefs covering states, breakpoints and edge cases, with prototype code as a reference where it helps. Then I stay in through QA until it ships.
TESTIMONIALS
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager
“He always handed over assets and design notes efficiently and I would have little to no questions. His designs are not only visually pleasing but functional and deliver the client’s results.”
Graham O'Mahony
Lead Developer, Splash
“Seán is an incredibly talented designer with outstanding creativity and an impressive eye for detail. He’s a fantastic team player, an excellent communicator, and someone who makes collaboration feel effortless.”
Renata Quadros
Digital Marketing Specialist, Effector
“Seán is a strong critical thinker with a solution-oriented mindset, with a unique ability to think through both the ‘how’ and the ‘why.’ He’s reliable, collaborative and quick to lend a hand, and he’s a naturally driven individual."
Amanda Thornley
Content Marketing Manager