Giving a dark-sky group an identity of its own

Overview

Friends of Mayo Dark Skies is a County Mayo community organisation working across dark-sky protection, education, astronomy, ecology and community engagement. The brief began as a small adaptation of an existing festival logo and grew into a fully standalone identity. I took it over when the original designer left.

The Problem

A night sky is mostly nothing, and a logo can't be. On top of that, the identity has to read as clearly independent of two related brands: the festival and the Dark Sky Park.

What I Did, And Why

I presented three concept directions as brand guidelines documents and recommended the constellation eagle. Why: it connects to the Iolar eagle from the Community Constellations project, and it covers the organisation's breadth better than the others.